TEST by XV Labs, Men’s grooming
37% lower cost per purchase
- Cost per purchase, A$68.00 to A$42.82
- −37%
- Return on ad spend, 1.13x to 1.75x
- +55%
- Purchases a month, on 18% more spend
- +87%
Seven campaigns became one conversion campaign, fed by monthly creative batches their team films from our briefs. One comparison video drove 124 purchases.













